We’re likely all to have seen it, we just might not know it by name. Retargeting is the process of tagging people who visit your website by placing a special code, or cookie, on their browser to follow them around the internet and remind them of a page they’ve previously viewed. When it first came out, some people found retargeting a little creepy (isn’t being followed by the internet a bit ‘big brother’?) but nowadays it’s better understood, more sophisticated and it’s paying dividends to the brands that use it.
According to Forrester research, 96% of web visitors don’t convert to a lead or sale. That’s not to say they aren’t interested in your product, it just means they’re not ready to buy. Retargeting offers a great opportunity to encourage repeat visits (idea: you can entice people with a discount code), heighten brand recall and steer potential warm leads to content of interest.
You’ll need an eye catching banner ad, a piece of code to make it work and the digital savvy to link the two together. We can help you with this. Get in touch to talk through some options.
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