Should you Pay for LinkedIn?
What are the Benefits of Paid Accounts?
Here is our summary of the different pricing models for LinkedIn, to help you make your decision on whether it is worth paying for. This information is true and correct s per the LinkedIn website in October 2019
Premium Career: $39.99* / month when billed annually
Premium Business: $54.99* / month when billed annually
Sales Navigator Professional: $74.99* / month when billed annually
Recruiter Lite: $129.99* / month when billed annually
*Includes GST – price is in AUD
Free version
- Build your professional identity on the web
- Build and maintain a large trusted professional network
- Find and reconnect with colleagues and classmates
- Request and provide recommendations
- Search for and view profiles of other LinkedIn members
- Receive unlimited InMail messages
- Save up to three searches and get weekly alerts on those searches
Premium Career – For an individual looking for jobs
- 3 InMail messages per month to recruiters (which can be sent to any LinkedIn user, regardless of whether you’re connected)
- See who’s viewed your profile in the last 90 days (not just the last 5)
- Display at the top of recruiters’ applicant lists, so you stand out to recruiters
- See how you compare to other candidates
- Get access to LinkedIn’s online video courses
- Get the most in-demand business, tech and creative skills taught by industry experts with LinkedIn Learning
Premium Business – For professional networking
- 15 InMail messages per month (which can be sent to any LinkedIn user, regardless of whether you’re connected)
- See who’s viewed your profile in the last 90 days and how they found you
- View any profile (up to 3rd degree connections)
- Business Insights – Get exclusive insights into public and private companies on LinkedIn. Make informed business decisions by keeping tabs on competitors, market leaders, and up-and-comers. You can also break down growth and hiring trends by function to determine where companies are investing resources
- Get access to LinkedIn’s online video courses from industry experts
Sales Navigator Professional – For business development
- All the benefits of Premium Career plus
- 20 InMail messages per month (which can be sent to any LinkedIn user, regardless of whether you’re connected)
- See what prospects have been interested in you over the last 90 days
- Access LinkedIn’s Sales Insights – Get insights on your accounts and leads, like job changes, company growth, and more
- Leads, accounts, and key contacts – Save people and accounts who are important to you to see their updates, mentions, and more on your Sales Navigator homepage
- Lead recommendations and saved leads, quickly discover the right people and save them to stay up to date
- Advanced Search with Lead Builder – Narrow your list of prospects with an extensive list of search criteria
- Extended network access – View profiles and activity for 1st, 2nd and 3rd degree connections
Recruiter Lite – For large scale recruiters and HR departments
- All the benefits of Premium Career plus
- 30 InMail messages per month including templates (which can be sent to any LinkedIn user, regardless of whether you’re connected)
- See who’s viewed your profile in the last 90 days (not just the last 5)
- Advanced search – unlimited visibility of your extended network
- Smart suggestions allows you to zero in on ideal candidates using dynamic suggestions
- View unlimited profiles in your extended network (up to 3rd-degree connections)
- Automatic candidate tracking – organise your talent pool by placing candidates into Projects, setting reminders to follow up, and having a dedicated holding space for profiles that interest you
- Integrated hiring
- Recruiting-specific design enhanced for recruiting
In the dynamic landscape of the Northern Territory's transient workforce, change is a part of the game. If you're taking on a new role that involves website management, we're keen to connect with you to help you understand how we can support you.
With many of us thinking about what the year ahead might look like, it’s timely to look at the trends driving 2024.
Creating a website can be an exciting endeavour, much like building your own house. Just like home construction, the process requires thoughtful consideration and strategic planning to avoid pitfalls.
Starting a web project is an exciting endeavour, but it can also be overwhelming if you don't have a clear plan in place. To ensure your web project gets off to a great start, there are five essential elements to set you on the path to success.
Website hosting provides the space for your website to exist, domain registration gives you a unique online address, and ongoing support ensures your website is well-maintained and up-to-date. Just as you invest in your physical house to keep it presentable and functional, investing in website support helps you provide a positive user experience and keep your online presence thriving.
From July 1, Universal Analytics will stop processing. This means you will need to upgrade to GA4 to keep all of your data. Google Analytics 4 (GA4) is the newest version of Google's analytics platform, designed to provide deeper insights and enhance tracking capabilities. In this blog post, we'll walk you through how to upgrade to GA4, and also how to keep your historical analytics data. How to upgrade to GA4 Login to Google Analytics Go to GA4 Setup Assistant Click Open connected property Click Go to your GA property Select Data Streams on the left hand panel Select your stream Select View tag instructions and follow the steps to install the tag manually Now go back to Setup Assistant and complete the checklist to finalise your upgrade to GA4 How to save your historical data You will also need to make sure you download any historical data you want to keep. Go to your Universal Analytics Select the report you want to download. Note that you will need to download these individually, so under Audience you would need to download Overview, Active Users, Audiences etc separately. Set your date range Click Export and select your preferred file type
Social media is a powerful tool for businesses to connect with their audience, increase brand awareness, and drive traffic to their website. But in order to see success, it's important to avoid common mistakes that can hurt your organic reach and engagement. Here are the top 5 organic social media mistakes to avoid: 1. Not having a clear social media strategy Posting without a strategy is like driving without a destination. You might reach somewhere, but it's unlikely to be where you want to be. A social media strategy should start with defining your goals. What do you want to achieve with your social media? Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Once you've identified your goals, you can then determine who your target audience is and what type of content will resonate with them. Always remember it's important to have a mix of content, so you don't oversaturate your audience with the same type of posts. 2. Focusing on quantity over quality Posting frequently is important, but not at the cost of quality. Posting low-quality content can lead to your audience disengaging if they feel like you are bombarding them with content they aren't interested in. Instead, focus on creating high-quality content that provides value to your audience. 3. Ignoring engagement and feedback Social media is all about engagement, so it's important to listen and respond to your audience. Ignoring comments or feedback can result in a loss of trust and decreased engagement. 4. Posting at the wrong time Posting at the wrong time can result in your content being missed by your target audience. Make sure to research the best times to post on each social media platform to maximise your reach and engagement. We also recommend taking a look at your stats to see if there are particular days or times of the day that your audience engages with you. 5. Not analysing your data Analysing your social media metrics is essential to understanding what's working and what's not. Without this data, you won't be able to adjust your strategy and improve your social media performance. Use analytics to identify your best-performing content, optimal posting times, and audience demographics. For example, perhaps you always thought that your core audience is women ages 25-35, but your stats show that 35-45 year olds are actually more engaged. This means you can adapt your content strategy to better serve that audience demographic. 6. Not adapting to algorithm changes Social media algorithms are constantly changing, and these changes can have a significant impact on how content is distributed and seen by audiences. Not adapting to this can have a detrimental impact on your social media efforts, so stay up to date and adapt your strategy as needed. For example, the algorithm currently favours reels and video content over static content, so try and incorporate these where possible.
What is web accessibility and why is it important? Web accessibility is the practice of designing and developing websites in a way that makes them usable to people with disabilities. Accessibility is a critical factor in ensuring that everyone can use and benefit from the internet, including accessing information, using online services and participating in social and economic activities. It is estimated that over one billion people worldwide have some form of disability, and many of them rely on assistive technologies to navigate and interact with websites. Unfortunately, many websites are still not accessible, despite the significant progress that has been made in recent years. There are a variety of ways you can improve your websites accessible, which can include: Providing keyboard navigation: People with mobility impairments may not be able to use a mouse or other pointing device, so providing keyboard navigation options can help them navigate a website more easily. Ensuring sufficient colour contrast: People with visual impairments or colour blindness may have difficulty reading content with low colour contrast. Ensuring sufficient colour contrast between text and background can help improve readability. Using appropriate heading structures: Clear heading structures help people with cognitive disabilities or screen readers understand the content on a page more easily. Web accessibility is a legal requirement in many countries such as Australia, but it also helps to promote inclusivity and diversity, and is a critical factor in creating an accessible and equitable digital world. How to make your website accessible One of the tools that can help improve the accessibility of your website is the Userway Accessibility Widget. This widget helps you to put users first regardless of their abilities, and ensures your website is compliant with the Web Content Accessibility Guidelines (WCAG). This widget is designed to provide users with a range of accessibility options to make it easier for them to access and navigate websites. For example, users with visual impairments can use the widget to adjust the font size, contrast, and colour scheme of the website. This can make it easier for them to read the content and navigate the site. Users with hearing impairments can also use the widget to enable closed captions for videos or adjust the volume of audio content. The Userway Accessibility Widget also includes features that can help users with mobility impairments. For example, users can use the widget to enable keyboard navigation or to skip directly to the main content of the website. This can be particularly helpful for users who have difficulty using a mouse or other pointing device. Another benefit of the Userway Accessibility Widget is that it is designed to be customisable. You can choose which accessibility options to include in the widget and can customise the look and feel of the widget to match your website's design. This means that the widget can be seamlessly integrated into any website without disrupting the site's aesthetic.