The first thing to remember is that a keyword doesn’t have to be a single word, it can be a phrase, too.
Here are 3 things to keep in mind when choosing keywords…
Relevance – Your keywords need to be relevant to what you’re offering. If you have a Darwin catering company that only does catering for weddings, “Darwin wedding catering” will be far more relevant than just “Darwin catering”.
Traffic – Make sure people are actually likely to search for your keywords. Don’t make them too wordy or obscure. Remember, it’s real people you’re targeting here.
Competitors – Unfortunately, if a keyword is highly relevant and has strong traffic, it’s likely that your competitors will be using it too. It’s good to consider this when choosing keywords. The ultimate recipe for a good keyword is one that has high relevance and traffic, but low competition.
We know this can be easier said than done, but you can always monitor how your keywords are going and make changes as you need to.
If you’d like to know more about how Captovate can help you with digital marketing or getting the most out of google ads, call us on (08) 8941 6888.
+61 8 8941 6888
hello@captovate.com.au
support@captovate.com.au
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