A strategy for digital sustainability
ClientPower Water Corporation
Captovate developed the digital content strategy for the PWC brand. Its goal was to articulate the aims and objectives of each of the digital channels. Defining success, best practices, limitations and goals.
We have had a long-standing relationship with Power and Water Corporation (PWC) and in 2017 we developed the digital content strategy for the PWC brand. As digital trend experts and experienced leaders in digital strategy we were contracted to provide a framework aimed at improving each of Power and Water Corporation’s digital channels. Ultimately benefiting their corporate image, whilst reflecting the business’ core values. This was achieved through defining success, best practise, limitations and goals for each channel, both internal and external.
We were pivotal in creating a consistent framework and workflow to manage and govern Power and Water Corporation’s digital content whilst reviewing the substance of their existing digital content offerings. Our biggest achievement was developing professional relationships with the people who manage the content and digital channels. We worked closely with the in-house team at PWC, to the point where we became part of the internal dynamics. This allowed for significant input from PWC digital and marketing teams, to ensure that the strategy fully aligned with existing strategies and approaches.
The result was a streamlined and clear approach to defining marketing roles and goals in the immediate short term, and improved content creation and corporate knowledge of delivery processes in the long-term. We provided guidelines that clearly defined who the digital customer is, the most appropriate digital platforms and best practise approaches. Understanding these elements is essential to connecting to the audience and this is what propagates engagement and success. The final framework was designed within a ‘template’ style that could be regularly reviewed and updated as business insights and objectives evolved.
The aim of the project was to develop an active document, that helped drive change within the organisation. For this to occur Captovate needed to work closely with the in-house team, to the point where we became part of the internal dynamics… part of the furniture…
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packets of minties consumed during stakeholder consultations