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Tourism NT
> WEB CONTENT MANAGEMENT
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Inspiring holiday-makers to visit the Northern Territory
Overview
Tourism NT is the core government agency responsible for showcasing the uniqueness of the Territory and strengthening tourism.
They showcase the NT as a desirable travel destination to both national and international audiences through digital content around places to go, experiences, locals tips and deals.
As a result, Tourism NT is coordinates and manages a huge amount of website content. The success is relevant on strong SEO both nationally and internationally.
The approach
Captovate support Tourism NT with content editing, SEO and accessibility updates.
We use our collaborative content platform to work closely with the Tourism NT team to import new content into the site, update existing content, configure page elements, hero banners, itinerary downloads and deals - just to name a few.
Your web pages should be accessible to everyone. That's why we also do SEO and accessibility updates on Tourism NT's web pages, making sure everyone can understand, navigate and interact with the website and discover the NT as a great travel destination.
SEO accessibility is also one of the key things that helps a site to rank in search engines, so it's a double win!
"Captovate provide us with the skills and resources to assist us in maintaining the Tourism NT websites, they are very responsive and a pleasure to work with."
Adam Boucher, Director of Marketing Solutions
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