PORTFOLIO
West Arnhem Regional Council
> WEBSITE
> SOCIAL MEDIA TRAINING
Creating positive community engagement and participation through social media
Overview
When West Arnhem Regional Council launched their Instagram page, they needed guidance on strategic direction and how to best engage the community.
They needed clarity on who their audience is, their pain points and the types of content they are likely to engage with. West Arnhem also needed to understand how to intertwine this with their own organisational goals.
The approach
Captovate ran a workshop with the marketing and communications team from West Arnhem Regional Council, with the goal of showing the council how to make the most of Instagram.
We workshopped the different needs within the community, and how West Arnhem's Instagram page could serve those needs through meaningful content.
Community needs and how West Arnhem can serve them:
- Foster collaboration and inclusion - share positive community stories
- Meaningful participation and change - Give the community a voice by using the platform to ask for feedback and opinions
- Respect - Share stories, events and activities that the community is proud of, and celebrate West Arnhem/Yolgnu culture
- Hope - Tell the community about projects that will improve the lives of residents, such as funding from the NTG to fund the Maningrida Youth Strategy.
By creating positive community engagement through social media, West Arnhem increase confidence in council decision making and drives meaningful participation among residents.
"The team at West Arnhem Regional Council loved the presentation and conversation. Thank you for the significant insights."
Daniel Findley - CEO West Arnhem
Let's get started
Call us
Choose a time to connect so we can understand your business and the value you offer to your customers.
Let’s make a plan
We will walk you through our process, so you are clear on the steps that are needed.
Achieve your goal
We listen to your story, so we understand what you see as success.