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A campaign website and social strategy to help people connect with mental health services and support
Overview
NTPHN were looking to create a new campaign website to connect people with information about mental health. The website needed to improve pathways to mental health services to meet people's immediate needs.
The approach
Captovate was heavily involved in the planning phase of the project, including running stakeholder workshops with members of the community with lived experiences. It was vital the website was designed for people experiencing mental health problems and their carers in the NT, so these workshops provided valuable insights.
We also developed a survey to gather data around what Terriorians needed on their mental health journey. This allowed us to create a digital resource that responded to the users needs. Taking into consideration how they process information at times of stress influenced our strategy behind the project.
It was hugely rewarding to work with different groups across the NT, including Aboriginal health organisations, youth groups and suicide prevention organisations, to produce a site that will have a long-lasting positive impact on the community.
Mental Health Out West - NSW
Not long after the completion of this project, Captovate were approached to design and develop the mental health site for Western NSW - Mental Health Out West. The organisation was impressed with our ability to create user-friendly pathways to range of services, and the design of a simple, uncluttered interface.
We also had the opportunity to create the brand design for the organisation. The dotted design represents the Milky Way, which sits over the region. This is iconic to rural NSW, and connects all corners of the region from oceans to mountains. There is also an Indigenous dreamtime story that you can see an Emu in the Milky Way.
Accessibility to mental health services is crucial, and part of the brief was to help people find providers near them. To support this mission, we developed an interactive map of all mental health providers in Western NSW. This allows people to put in their location to find the nearest face to face or telehealth provider. The option to filter services by age is a great feature to seperate child and adult services, and you can also see info about costs.
Digital Marketing
Following the launch of Mental Health NT, Captovate worked with the team to develop a digital marketing strategy to build awareness of the site. This included running Google and Bing ads. The client was interested in how people engaged and which links were being clicked, so we worked with them to explain outcomes on a regular basis.
Captovate built targeted goals to track every button click in the site. This provided valuable insights into which click to call buttons were being used, and which of the services were being accessed. This allowed the project team to request further funding for the project as they were able to demonstrate value.
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