Here’s how we can help you succeed
Information Architecture
Website architecture is used in creating a logical layout of a website in line with the user and/or business requirements. Information architecture (IA) focuses on organising, structuring, and labeling content in an effective and sustainable way.
The goal is to help users find information and complete tasks. To do this, you need to understand how the pieces fit together to create the larger picture, how items relate to each other within the system. Talk to us to understand how we can help architect your website.
User Experience Design
User experience (UX) design is the discipline of mapping out how a user will interact with the interface and functionality of a site or online experience.
While UX design may or may not incorporate creative visual design, it is more focussed on defining how the user perceives, behaves and experiences the whole site, rather than a static image of any given screen, or a ‘big picture’ map of all the information. Captovate can help to ensure your website has a user experience that appeals and is easy to use.
Website Audits
Digital strategists benchmark against other websites. This provides insights into common elements, good and bad implementations and placements of key calls to actions.
Why reinvent the wheel when we can learn from others' mistakes, ask our team how they can help.
User Testing
We run focus group workshops to test our strategies. This includes surveys, discussions forums and prototype testing using online software.
The benefit of user testing is that it gives insight into how real users explore your website. Talk to Captovate's digital strategists to make a plan for your website.
Customer Experience and User Journeys
To understand how a website is going to be used it is important to explore who the audience is and predict their customer journey.
People don’t always interact with a website in a way they think they will. It depends on their end goal, let's work together to develop your customer journeys.
Case study
Farmlab
A reimagined UX for farmers and consultants to manage and analyse environmental data.
"Captovate's UX expertise and fresh perspective was exactly what we needed in order to rethink the way our clients manage and analyse data in Farmlab's web interface"
Sam Duncan, CEO, Farmlab
Let's get started
Want to talk through your challenges? We can help to customise the plan for your unique circumstance? Whether you have a website, or need to build one an IA and UX review may help.
Schedule a call and we'll share with you our unique process.
Call us
Choose a time to connect so we can understand your business and the value you offer to your customers.
Let’s make a plan
We will walk you through our process, so you are clear on the steps that are needed.
Achieve your goal
We listen to your story, so we understand what you see as success.