Google Search Ads
Google Search ads are one of the most cost-effective ways to drive people to your website. Search ads allow you to get in front of people when they’re looking for something your business offers.
For us, Google Search Ads aren’t a matter of set and forget – we optimise ads each month and make adjustments as we need to, ensuring you get the best results possible.
Google Display Ads
Are you currently paying to have your business advertised on an Online Travel Agency (OTA) like TripAdvisor or Booking.com?
Rather than paying a high commission to these agencies, Google Display Ads allow you to advertise on those sites and drive traffic directly to your own website, without having any agreement with the OTA.
Bing Ads
Bing Search ads allow you to get in front of people when they’re looking for something your business offers. For example, if you’re a cruise company, you want to make sure your business appears high on the search results list when someone searches for ‘boat tours Darwin’.
For us, Google Search Ads aren’t a matter of set and forget – we optimise ads each month and make adjustments as we need to, ensuring you get the best results possible.
One of the greatest things about Search Ads is that you don’t pay unless people actually click on your ad. This pay-per-click (PPC) method is the best way to ensure you’re spending your money in the right places.
Case study
Wetland Cruise
During the campaign period, we delivered over 90,000 page visits to the website, which is more than a 395% increase from the previous period.
The campaign also results in more than 2,000 leads, which include clicks to the book now button, calls from the ads and contact form submission, which is a great return on investment and shows us the power of search engine marketing.
"Google adwords has been very effective at increasing our internet bookings. The cost of the campaign was covered by the savings we made by not paying commission to agents. I would recommend this to all operators as a great marketing initiative"
Paul, Wetland Cruises
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