AI in Action: Claude

NT Government Flexible Skills Program · Participant Worksheet

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Before you start

Make sure you have everything ready before the session gets going. Tick each box when done.

Accounts & setup

claude.ai is open and I am logged in

chatgpt.com is open and I am logged in

Have my business details handy — website, services, target customers, some company assets

Note: Free accounts are fine for everything today. If Claude tells you it has reached a limit, let a facilitator know.

Time to listen: Once you have completed these steps please wait before moving onto the next step.

Bring Claude up to speed

ChatGPT already knows a lot about your business. We're going to pull that knowledge out and use it to set up Claude — so Claude understands who you are from the very first message.

Go to ChatGPT, open a new chat and paste this prompt. ChatGPT will ask you some questions — answer them honestly, then it will write your Claude instructions for you.

You know my business well from our previous conversations. I'm now setting up Claude as my AI assistant and need your help writing my Claude Instructions. Before you write anything, ask me up to 4 clarifying questions — especially about: my tone and communication style, what I use AI for most, my audiences and any sensitivities, and anything missing from what you know. Once I've answered, write Claude Instructions covering: 1. What my business does and who we serve 2. Tone and brand voice 3. What I most need AI help with 4. How I want Claude to respond 5. Constraints — Australian English, never guess facts, no jargon Write it ready to paste directly into Claude. Second person, practical, no fluff. End with a heading "A note on working with me" and add 2–3 personal preferences you've picked up.

Answer ChatGPT's questions, then wait for it to write your instructions.

I've answered ChatGPT's questions

ChatGPT has written my Claude Instructions

I've read through them and they look accurate — I've edited anything that's wrong

I've copied the full instructions

Tip: Read the output before you paste it into Claude. ChatGPT may include things that are outdated or not quite right. A quick edit now saves confusion later.

Now switch to Claude.

Follow these steps to paste your instructions into Claude:

Click on your profile icon in the bottom left

Go to Settings

Paste the instructions into the box that says "What personal preferences should Claude consider in responses"

My Instructions are pasted and saved

What's something unique to you that you might want Claude to know? You can add this to your Claude instructions.

Time to listen: Once you have completed these steps please wait for further information from the facilitator before moving to the next step.

Create your Brand Master Skill

A Skill gives Claude a specific role and keeps it in character every time. Your Brand Master Skill means Claude always writes in your tone, and visually presents your brand — without you having to re-explain.

Part A

Tell Claude about your brand

Inside your Claude, open a new chat and paste this prompt:

I want you to help me build a Brand Ambassador skill for my business. You'll analyse my existing brand materials to understand my voice, tone, style, and values — then create my personal brand ambassador skill that I can use across my business. Attached are examples of my brand.

Upload your brand assets — give Claude as many of these as you have:

Website URL — paste your website address into the chat

Social media screenshots (don't add links to Facebook — screenshot images/posts instead)

Any documents — brochures, proposals, email templates, old flyers (upload using the paperclip icon)

Your brand colours if you know them (e.g. hex codes or colour names)

Tip: You don't need everything on this list. Even just your website URL is a solid starting point — Claude will work with what you give it.

Part B

Save your skill

Once Claude has built your Brand Master skill, save it so you can use it anytime.

Look for the Save as Skill button in the top right of the chat

Give your skill a name — e.g. "/brand-master"

Save it

My Brand Master skill is saved

Part C

Test it

Open a fresh chat and paste this prompt:

Using /brand-master, create me a simple one-page letterhead I could use for quotes or proposals.

Claude produced a letterhead that feels like my brand

What did Claude get right about your brand? What would you tweak?

Time to listen: Please stop at this point and wait for further instruction before moving on.

Create your website FAQ content project

AI tools like ChatGPT, Claude, and Google are increasingly answering customer questions directly — and they pull answers from clear, specific FAQ content on websites. We're going to build yours.

Part A

Set up a FAQ project

Create a new Claude Project specifically for your website content.

Click New Project

Give it a short name — e.g. "Website FAQ Content"

Add a brief description if prompted — e.g. "Generating SEO and GEO optimised FAQ content for my website" — then save. Do not paste the prompt here.

Once the project is created, click New Chat(or the chat area) to open a conversation inside the project — this is where you paste the prompt below

Paste this prompt into the chat:

I want to create a skill around website content and FAQ generation. I want the content to be SEO and GEO optimised — written so that both Google and AI tools like ChatGPT and Claude can find and recommend my business. What information do you need from me to get started?

Claude will ask you questions. Answer them with as much detail as you can — your services, your location, your customers, what questions they ask most.

I've answered Claude's questions

The FAQ skill is built and saved

Tip: The more specific you are, the better your FAQs. "I run a plumbing business in Darwin" is good. "I run a residential plumbing business in Darwin serving suburbs like Darwin, Palmerston and the rural area, and my customers often ask about hot water systems and blocked drains" is much better.

Part B

Generate your FAQs

Inside your FAQ project, open a new chat and paste this prompt:

Generate 10 FAQs for my website and a 150-word page introduction. Format both ready to publish.

Claude has produced 10 FAQs and an introduction

I've read through them — they sound like my business

Write down your top 3 FAQs here (you'll use these in the next step):

Time to listen: Please wait here for further instruction about Artifacts.

Part C

Create a visual infographic

Now ask Claude to turn your FAQs into a visual artifact — a formatted infographic you can share or add to your website.

Create a Claude artifact — an infographic showing my top 5 FAQs in a clean, shareable format. Use my brand colours if you know them.

Claude has produced a visual infographic as an artifact

The infographic looks clean and readable

Tip: If it doesn't look quite right, try: "Can you adjust the layout so each FAQ is in its own card?" or "Make the heading larger and bolder." You can keep refining it in the same chat.

Part D

Turn it into an FAQ document

Now ask Claude to create a print document with the same FAQ questions.

Create a print document from the FAQ information above, use our branding.

Claude has produced a polished PDF document

Tip: If the document has issues, ask Claude to fix it. If there's a problem with the application of your brand, tell it to update the skill with those details.

Time to listen: Listen to the instructor as they explain how to connect to Canva.

Optional: Open your PDF in Canva

Claude can hand your PDF directly to Canva — where you can polish the design, add additional information, and download it ready to use.

Part A

Connect Canva (one-time setup)

You only need to do this once. In Claude, go to:

Click your profile icon (top right in Claude)

Go to Settings → Connections

Find Canva and click Connect

Follow the prompts to authorise

Canva is connected to my Claude account

Part B

Send your PDF to Canva

Back in your FAQ chat, paste this prompt:

Open my FAQ PDF in Canva so I can finalise the design.

Claude will create a Canva design and give you a link to open it.

Claude has opened the PDF in Canva

I can see my content inside Canva

Tip: If the Canva connection doesn't work straight away, try: "I've connected Canva. Can you try opening the PDF in Canva again?" Claude will often provide a workaround if the connector has a hiccup.

What to do with your outputs today

Output	Use it for…
Claude Instructions	Your permanent Claude setup — update it as your business evolves
Brand Master Skill	Use /brand-master any time you need on-brand copy — emails, posts, proposals
10 Website FAQs	Add to your website FAQ page — the single best thing you can do for AI search right now
FAQ Infographic	Share on social media, add to your email newsletter, print for your counter or office
Editable PDFs	Create a core corporate document that can be edited or added to using Claude

Ideas for other Claude Projects or Skills you could set up after today:

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Quick prompt reference

All the key prompts from today in one place. Copy and reuse these any time after the session.

Extract memories from ChatGPT

I'm moving to another AI assistant and need to export my data. List every memory you have stored about me, as well as any context you've learned about me from past conversations. Output everything in a single code block so I can easily copy it.

Write Claude Instructions (via ChatGPT)

Generate website FAQs

Generate 10 FAQs for my website and a 150-word page introduction. Format both ready to publish.

Create a FAQ infographic artifact

Create a Claude artifact — an infographic showing my top 5 FAQs in a clean, shareable format.

Build any new skill

I want to build a skill for [your purpose]. Ask me the questions you need to understand exactly how you should behave when I activate this skill.

Activate a skill in any chat

Using /[skill-name], [your request here].

My notes

Ideas for other Claude Projects or Skills I could set up:

Business tasks I want to try with Claude this week:

Questions I still have:

AI in Action: Claude

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