AI Agent Development
Business strategy
about this project
How we helped AANT turn a customer service crisis into an AI success story
When organisations introduce digital change, the biggest challenge is rarely the technology itself — it’s how people adapt to it.
That’s exactly what happened when AANT updated their fuel discount system.
The Challenge: When Digital Change Meets Real-World Users
In August 2025, AANT transitioned away from physical fuel discount cards, requiring members to update their mobile app to access the new digital version to be able to redeem 8c fuel discount.
On paper, it made sense. In reality, it created friction.
A significant portion of AANT’s membership is aged over 60, and it was unexpected that so many would find updating an app difficult to navigate. Almost overnight, their customer service team was overwhelmed.

AANT didn’t just need more people on the phones — they needed a smarter way to support their members.
The Approach: Designing an AI Agent that actually helps people
Captovate partnered with AANT to design and deploy an AI-powered voice agent — not as a replacement for staff, but as a frontline support system to handle repetitive, high-volume enquiries.
Within just seven working days, we built and launched a fully operational solution.
This wasn’t a generic chatbot. It was a carefully engineered experience.
We started by mapping the entire app update process, breaking it down into clear, step-by-step instructions that were easy to follow — especially for users who weren’t confident with technology.
From there, we:
- Built a natural-sounding voice agent
- Integrated it directly into AANT’s existing IVR system
- Designed conversational flows that could respond to real user behaviour
- Embedded AANT’s tone of voice to ensure a consistent brand experience
One of the most important insights came during testing.
Many callers needed more time to respond as they worked through the steps — something traditional automated systems often don’t allow for. Early versions of the agent were ending calls too quickly.
So we adapted.
We introduced confirmation prompts like “Are you still there?” and extended response windows, making the experience feel more human and less rushed.
More than a tool: Shifting the perception of AI
One of the biggest wins wasn’t just operational — it was cultural.
Like many organisations, there was initial concern about what AI might mean for staff roles.
But once the agent was in place, the perception shifted.
The team saw firsthand that AI wasn’t replacing them — it was supporting them. It removed repetitive workload and created space for higher-value interactions.
From day one, the solution was designed with transparency and responsibility at its core.
- Callers were clearly informed that calls were recorded
- Data was used strictly for improving performance and accessibility
- Human oversight remained part of the process
- The experience was designed to be inclusive and accessible for older users
This wasn’t just about deploying AI — it was about deploying it properly.
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