The Rule of 7
There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy.
The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers??
Just like face to face, customers need to build a relationship with a business before they buy.
That doesn’t mean they need to see the same post 7 times…. now that is just spam.
Use different platforms, create different types of content, and give a different value offer.
Platforms
Connect with your custom via different platforms.
- Social platforms like Facebook, Instagram and Linkedin – but don’t use the same content for all of them, all at once.
– Facebook posts should contain links to your website where possible. The content can be longer and contain more information. Use a video when you can on Facebook.
– Instagram is about an awesome imagery. If you don’t have a good image, then look to use Stories, where the visuals can be more raw.
– With LinkedIn you need to be personally connected to the audience for them to see the content. LinkedIn posts should contain professional value for your audience.
- Newsletters – these actually convert higher than social media, because for someone to be on your mailing list they have already engaged with you. They have either signed up via your website, given you their email address personally or brought into a previous campaign.
Different types of content
Did you know different types of social content get you better engagement.
Instant Experiences gain 40% more engagement than a standard post
Carousels posts gain 30% more engagement than a standard post
Videos gain 50% more engagement than an image post.
Different value offer
You can say the same thing, but in different ways to capture people’s attention.
Consider the below – they all say ‘we sell coconut milk” but in different ways. They also provide value, rather than billboarding they have provided information that is of use to someone. This would encourage the user to save your content, share or tag it, plus it is more memorable.
In the dynamic landscape of the Northern Territory's transient workforce, change is a part of the game. If you're taking on a new role that involves website management, we're keen to connect with you to help you understand how we can support you.
With many of us thinking about what the year ahead might look like, it’s timely to look at the trends driving 2024.
Creating a website can be an exciting endeavour, much like building your own house. Just like home construction, the process requires thoughtful consideration and strategic planning to avoid pitfalls.
Starting a web project is an exciting endeavour, but it can also be overwhelming if you don't have a clear plan in place. To ensure your web project gets off to a great start, there are five essential elements to set you on the path to success.
Website hosting provides the space for your website to exist, domain registration gives you a unique online address, and ongoing support ensures your website is well-maintained and up-to-date. Just as you invest in your physical house to keep it presentable and functional, investing in website support helps you provide a positive user experience and keep your online presence thriving.
From July 1, Universal Analytics will stop processing. This means you will need to upgrade to GA4 to keep all of your data. Google Analytics 4 (GA4) is the newest version of Google's analytics platform, designed to provide deeper insights and enhance tracking capabilities. In this blog post, we'll walk you through how to upgrade to GA4, and also how to keep your historical analytics data. How to upgrade to GA4 Login to Google Analytics Go to GA4 Setup Assistant Click Open connected property Click Go to your GA property Select Data Streams on the left hand panel Select your stream Select View tag instructions and follow the steps to install the tag manually Now go back to Setup Assistant and complete the checklist to finalise your upgrade to GA4 How to save your historical data You will also need to make sure you download any historical data you want to keep. Go to your Universal Analytics Select the report you want to download. Note that you will need to download these individually, so under Audience you would need to download Overview, Active Users, Audiences etc separately. Set your date range Click Export and select your preferred file type
Social media is a powerful tool for businesses to connect with their audience, increase brand awareness, and drive traffic to their website. But in order to see success, it's important to avoid common mistakes that can hurt your organic reach and engagement. Here are the top 5 organic social media mistakes to avoid: 1. Not having a clear social media strategy Posting without a strategy is like driving without a destination. You might reach somewhere, but it's unlikely to be where you want to be. A social media strategy should start with defining your goals. What do you want to achieve with your social media? Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Once you've identified your goals, you can then determine who your target audience is and what type of content will resonate with them. Always remember it's important to have a mix of content, so you don't oversaturate your audience with the same type of posts. 2. Focusing on quantity over quality Posting frequently is important, but not at the cost of quality. Posting low-quality content can lead to your audience disengaging if they feel like you are bombarding them with content they aren't interested in. Instead, focus on creating high-quality content that provides value to your audience. 3. Ignoring engagement and feedback Social media is all about engagement, so it's important to listen and respond to your audience. Ignoring comments or feedback can result in a loss of trust and decreased engagement. 4. Posting at the wrong time Posting at the wrong time can result in your content being missed by your target audience. Make sure to research the best times to post on each social media platform to maximise your reach and engagement. We also recommend taking a look at your stats to see if there are particular days or times of the day that your audience engages with you. 5. Not analysing your data Analysing your social media metrics is essential to understanding what's working and what's not. Without this data, you won't be able to adjust your strategy and improve your social media performance. Use analytics to identify your best-performing content, optimal posting times, and audience demographics. For example, perhaps you always thought that your core audience is women ages 25-35, but your stats show that 35-45 year olds are actually more engaged. This means you can adapt your content strategy to better serve that audience demographic. 6. Not adapting to algorithm changes Social media algorithms are constantly changing, and these changes can have a significant impact on how content is distributed and seen by audiences. Not adapting to this can have a detrimental impact on your social media efforts, so stay up to date and adapt your strategy as needed. For example, the algorithm currently favours reels and video content over static content, so try and incorporate these where possible.
What is web accessibility and why is it important? Web accessibility is the practice of designing and developing websites in a way that makes them usable to people with disabilities. Accessibility is a critical factor in ensuring that everyone can use and benefit from the internet, including accessing information, using online services and participating in social and economic activities. It is estimated that over one billion people worldwide have some form of disability, and many of them rely on assistive technologies to navigate and interact with websites. Unfortunately, many websites are still not accessible, despite the significant progress that has been made in recent years. There are a variety of ways you can improve your websites accessible, which can include: Providing keyboard navigation: People with mobility impairments may not be able to use a mouse or other pointing device, so providing keyboard navigation options can help them navigate a website more easily. Ensuring sufficient colour contrast: People with visual impairments or colour blindness may have difficulty reading content with low colour contrast. Ensuring sufficient colour contrast between text and background can help improve readability. Using appropriate heading structures: Clear heading structures help people with cognitive disabilities or screen readers understand the content on a page more easily. Web accessibility is a legal requirement in many countries such as Australia, but it also helps to promote inclusivity and diversity, and is a critical factor in creating an accessible and equitable digital world. How to make your website accessible One of the tools that can help improve the accessibility of your website is the Userway Accessibility Widget. This widget helps you to put users first regardless of their abilities, and ensures your website is compliant with the Web Content Accessibility Guidelines (WCAG). This widget is designed to provide users with a range of accessibility options to make it easier for them to access and navigate websites. For example, users with visual impairments can use the widget to adjust the font size, contrast, and colour scheme of the website. This can make it easier for them to read the content and navigate the site. Users with hearing impairments can also use the widget to enable closed captions for videos or adjust the volume of audio content. The Userway Accessibility Widget also includes features that can help users with mobility impairments. For example, users can use the widget to enable keyboard navigation or to skip directly to the main content of the website. This can be particularly helpful for users who have difficulty using a mouse or other pointing device. Another benefit of the Userway Accessibility Widget is that it is designed to be customisable. You can choose which accessibility options to include in the widget and can customise the look and feel of the widget to match your website's design. This means that the widget can be seamlessly integrated into any website without disrupting the site's aesthetic.