What is digital marketing, and how can it help my business?

Digital marketing includes strategies like website design, SEO, social media, and paid ads to help businesses attract and convert customers online. At Captovate, we’ve been helping businesses in Darwin, Adelaide, and across Australia for 20 years to grow their online presence.

How do I know if my business needs digital marketing?

If you want more leads, better brand awareness, or a stronger online presence, Captovate's digital marketing plans can help. Whether you need a new website or a better Google ranking, we’ll tailor a strategy to your business goals.

What’s the difference between organic and paid digital marketing?

Organic marketing (like SEO and social media) takes time but builds long-term results. Paid marketing (like Google Ads) delivers faster visibility. A mix of both often works best. Plus, there are new areas within digital marketing that are important for your business, such as how AI bots like ChatGPT impact how your audience finds your business.

How long does it take to see results from digital marketing efforts?

It depends on the strategy. SEO can take months to build momentum, while paid ads can generate leads quickly. We provide realistic timelines based on your goals and budget.

How much does a website cost?

Website costs vary based on the software we select to build your website in, the design (we don't use templates), specific functionality, and custom features. We build everything from simple business sites to complex web applications. We can also help you with the Northern Territory Business Grants application.

How long does it take to build a website?

Most websites take 6-12 weeks, depending on complexity. We manage the process from strategy to launch, keeping you updated along the way.

Do you provide website hosting and maintenance?

Yes! We offer hosting and maintenance plans to keep your website secure, up-to-date, and running smoothly.

Can you redesign my existing website?

Yes, whether your site is outdated, slow, or not converting visitors, we can refresh it with a modern design and improved functionality.

How does SEO work, and why is it important?

SEO (Search Engine Optimisation) improves your website’s visibility on Google. A well-optimised site attracts more organic traffic, meaning more potential customers. At Captovate, we also specialise in Generative Engine Optimisation (GEO), ensuring your business is visible not just in traditional search but also in AI-driven search engines and chatbots.

What’s the difference between SEO and Google Ads?

SEO builds organic traffic over time, while Google Ads provide immediate results by placing your business at the top of search results for specific keywords.

Do you offer local SEO for businesses targeting specific locations?

Yes, we specialise in local SEO, for example helping Darwin businesses rank higher in local searches, Google Maps, and "near me" searches.

How do you measure SEO success?

We track rankings, traffic, and conversions, providing monthly reports so you can see how your investment is paying off. Plus, with our AI-driven marketing approach, we continuously refine your strategy using real-time data an

Which social media platforms should my business be on?

It depends on your audience. Facebook and Instagram work well for most businesses, while LinkedIn is great for B2B. We help you choose the best platforms.

Do you offer social media management or just strategy?

Both! We can create and schedule content, run paid campaigns, and track engagement to grow your presence.

How often should I post on social media?

Consistency is key. We recommend 3 posts per week, but quality matters more than quantity.

Can you run paid social media ads for my business?

Yes, we create and manage Facebook, Instagram, and LinkedIn ads to reach the right audience and drive results. We can also do the set up and show you how to run them in the future.