Email Marketing / CRM

Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place people visit every day — their inbox.

Email marketing is a powerful customer relationship management (CRM) tool to help grow your business and develop your customer base. CRM software digitally manages interactions with both current and prospective customers.

Email marketing draws on automation to produce targeted messages. Professional email marketing applications are effective for delivering automated newsletters, announcements, events and marketing offers.

Marketing automation is the email rocket of customer engagement. Its extremely powerful reach automatically helps you find and connect with your audience.

If automation is the rocket then data is the fuel. The data is all about the customer. By building a database of customers the tool uses this data to set off a trigger which automatically sends messages and campaigns dependent on the subscriber’s activity.

Email marketing is one of the most effective ways of marketing when compared to social media marketing. Email marketing tools offer built-in pre-designed email templates that are easy to use.