Do you find it hard to explain what you do?
Not 100% sure who your target audience is?
Do you struggle to communicate what makes your organisation unique?
Is your sales process confusing for your customers?
When you’re immersed in your business everyday, it can be hard to take a step back and consider what makes you stand out from the competition.
We have the recipe to help you find clarity in who you are and what your unique selling proposition is. We’ll share this recipe with you and guide you through the whole process to help you and your team find this clarity.
If you're selling to everyone, you're selling to no one. In an increasingly globalised market, honing in on a clear market niche is becoming more and more important.
We have the recipe to help you find clarity in who you are best positioned to be selling to. We will research which segments most value your unique selling proposition and are best suited to pay for the added value you bring.
How easy is it for customers to buy from you? We will analyse your sales process and remove any hurdles that your customers have to jump over in order to do business with you.
Refining your sales process may include; the way you capture leads, your initial response, quoting processes or the need to implement automated follow up reminders.
During a brand workshop with Darwin Visual Arts Captovate worked to understand the company's identity through abstract concepts. We conduct a branding exercise where we ask the team what animal, colour and shape represent the characteristics of their brand. It is fun and generates plenty of conversation and awareness.
In the workshop the team from DVA felt; a flying bird, purple and pinks and swirling shapes best represented them.
Can you see it in the final designs?
Karen, Digital Strategist
Want to know more about finding clarity in your story?
Schedule a call and we can discuss how your business can benefit from our digital storytelling process.
Choose a time to connect so we can understand your business and the value you offer to your customers.
We will walk you through our process, so you are clear on the steps that are needed.
We listen to your story, so we understand what you see as success.
+61 8 8941 6888
hello@captovate.com.au
support@captovate.com.au
Captovate acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
Darwin
Level 1, 22 Cavenagh Street
Darwin NT 0800
Australia
Adelaide
Level 6, 25 Franklin Street
Adelaide SA 5000
Australia
Canberra
Level 1, 37 Geils Court
Deakin ACT 2600
Australia