Why Google My Business Should be Important to You

Jul 29, 2020Digital marketing, SEO

Did you know that businesses that show up on Google’s local 3-pack listing receive a 700% boost in clicks over businesses that don’t?

One way to dramatically increase your chances of being a part of that exclusive 3-pack is to have an optimised Google My Business (GMB) listing.

The benefits of GMB are endless. GMB is crucial for local SEO, making it hugely important for you to boost your business’ local presence online and help you stay relevant. Google has reported that 46% of all searches have local intent, proving the need to take advantage of this free-to-use platform.

Increase your online visitors

The most obvious benefit of a GMB listing is more views and more visitors, leading to more sales. You’ll appear higher in search results and also show up in Google Maps searches, giving people the ability to see your businesses’ proximity to their location to encourage them to pay you a visit.

Getting online reviews

Consumers are heavily influenced by online reviews when searching for a local business. Naturally, positive reviews will result in more attraction to your business and will help create a sense of trust in your brand. With GMB, customers can leave honest feedback about your business for future customers to see.

This also acts as a forum for you as a business owner to think about what you’re doing right and what you could be doing better; constant improvement is everything! Reviews will help to generate a star rating next to your business on Google, allowing users to quickly assess what they’re looking for.

How hard is your GMB working for you?

When thinking about improvement, one of the best ways to do this is to know more about your customers. GMB includes an ‘Insights’ section which gives you access to a bunch of valuable information that will help you learn more about your customer’s behaviour. You’ll be able to see how many views your listing has had, how and where people find your listing, how they respond once they’ve found it and any other interactions they have.

How we can help

To keep your business relevant in the age of SEO, having a GMB listing is a must. The platform is designed to be easy to use, giving users the freedom to make changes to their business info as they need. At Captovate, we also offer a package to help you optimise your listing so that your business comes up not only for your business name but also in time for more generic searches.

The price of the package is $300 inc. GST. The optimisation includes optimised photos, descriptions, a services catalog and a Q & A section. There are several other things that we do to make it all work but we’d call that our secret recipe.

If you have any questions or just want to talk about how this will help your business, you can call us on 08 89416888 and we’ll be happy to answer any questions about our GMB optimisation product.

We look forward to helping your business thrive online.

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