Promote your Territory Tourism Voucher

Sep 28, 2021Content Marketing, Digital marketing, e - Commerce, Social Media

Round 4 of Territory Tourism Vouchers will be released on Monday 4 October at 8pm with round 5 to start early next year. As we move into the wet season, there’s never been a better time to promote your business to Territorians. 

While your packages and offerings will be searchable by users on Tourism Top End (TTE), in the sea of other TTE providers your business will get lost in the noise. 

So, how do you stand out and make sure your package is seen by the right people?

 

Google Search Ads

Google Search ads are one of the most cost-effective ways to drive people to your website. Search ads allow you to get in front of people when they’re looking for something your business offers. For example, if you’re a cruise company, you want to make sure your business appears high on the search results list when someone searches for ‘boat tours Darwin’. 

For us, Google Search Ads aren’t a matter of set and forget – we optimise ads each month and make adjustments as we need to, ensuring you get the best results possible. 

One of the greatest things about Google Ads is that you don’t pay unless people actually click on your ad. This pay-per-click (PPC) method is the best way to ensure you’re spending your money in the right places. 

Here’s an example of what a Google Search ad looks like:

The results – Can you guess when we started Google Search Ads for this client? When we launched Google Ads in August, website views skyrocketed. 

Google Display Ads

Are you currently paying to have your business advertised on an Online Travel Agency (OTA) like TripAdvisor or Booking.com? 

Rather than paying a high commission to these agencies, Google Display Ads allow you to advertise on those sites and drive traffic directly to your own website, without having any agreement with the OTA. 

Here’s what a Google Display Ad looks like:

Social Media Ads

If you don’t have a website, social media is a great way to get your offering out there to the right people. All you need to do is have a Facebook page for your business!

Organic posting allows you to talk to the people who are following your page, but paid campaigns give you the opportunity to get in front of people far beyond that. 

If you make a post about your tourism voucher package, we can create that as a campaign and create detailed target audiences. 

We have the ability to target genders, age groups, geographical locations and even interests. For example, we can target people who are interested in boat tours, fishing and bird watching.

Content

One of the most crucial aspects promoting your package is communicating your offer effectively to customers. If you’re creating a Facebook post about your package, make it easy for them to understand what you’re offering and why it’s of value. 

Here’s what you need to make clear:

  • First things first – tell people they can use their Territory Tourism Voucher to book with you. 
  • Explain what your customers will get – if you’ve got multiple packages, name each of them and detail what’s included. 
  • When does the customer need to book by and what dates are available for the bookings (set date or date range)?
  • How they can get it – explain the process of using your Tourism Voucher as this can be confusing for some people. 

What next?

If you’re keen to get started on marketing your packages, get in touch with us and we can help you figure out which avenues are best suited to you. 

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