The Rule of 7

There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy. The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers?? Just like face to face, customers...

How to use jokes and memes effectively on social media

Have you ever been in an awkward social situation like a party, or a training session where you don’t know anyone, and nobody is really talking to each other and everybody is unsure of what is going on? I think we can probably all relate. A hashtag “LifeHack” that a...

Targeting social media posts

Hidden feature in Facebook that is essential for targeting your posts. There is one little known feature in Facebook that helps publishers target their unpaid content to their select audience. This feature needs to be activated within settings and is often unknown....