The Rule of 7

There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy. The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers?? Just like face to face, customers...

Email marketing

Why is email marketing important? You’ve launched a brand new website with all the bells and whistles, you’ve got your blogs off to a flying start, and you’ve interviewed your customers for some A grade case studies. Job done, right? Unfortunately, not quite. Email...