The Rule of 7

There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy. The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers?? Just like face to face, customers...

Why is retargeting marketing important?

First things first, what is retargeting marketing?   We’re likely all to have seen it, we just might not know it by name. Retargeting is the process of tagging people who visit your website by placing a special code, or cookie, on their browser to follow them...

Content marketing

Why is content marketing important? In our complex, digital and data driven world, what skills do you think are most valuable in the workplace? Maths, science, technology and engineering are definitely all up there. But what about the art of storytelling? Humans are...