Affordable Plumbing and the Digital Solutions Grant

Sep 1, 2020Digital marketing, Websites

What was the goal?

Affordable Plumbing approached us to design them a website that showcased what they do in a modern and easy to navigate way. They had the help of the NT Government’s digital solutions grant to do this.

The digital solutions grant is a part of the Business Growth Program and gives assistance to small businesses for website redesign, digital marketing and social media plans, digital coaching and upskilling. 

Michelle from Affordable Plumbing said creating a new website was crucial if they wanted to thrive as a business. 

“We wanted to increase traffic to our website and attract new customers”

“To do this, we needed our website to look more professional”. 

How we designed the website 

We built 3 landing pages; Home, Services and Contact Us. The goal was to keep the site simple and clearly define the services on offer. 

Including customer testimonials on the homepage helps to build trust and give a business credibility, so that’s what we did with Affordable. We also used the ethos of ‘Local, Value and Quality’ to communicate what Affordable Plumbing is all about.

Strategic calls-to-action (CTAs) are an important part of any website. CTAs guide the user towards what to do next and play a big part in conversion. So, we embedded a quote form, a ‘Request a Service’ button and ‘Call Now’ button as CTAs for Affordable Plumbing. Without these, users struggle to know what step to take next. 

One of the main draw points of this project for Michelle was getting a local business like Captovate involved. This meant ease of communication and the assurance that we understand the Territory landscape and needs. 

“The final website is eye-catching and to the point. It’s exactly what we envisioned at the outset”. 

If you’d like to know how we can help your business grow its digital presence or how you can make the most of the Business Growth Program, call us on (08) 8941 6888.



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