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Insights
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Should you Pay for LinkedIn?
What are the Benefits of Paid Accounts? Here is our summary of the different pricing models for LinkedIn, to help you make your decision on whether it is worth paying for. This information is true and correct s per the LinkedIn website in October 2019 Premium...
Visually influence your customers with the power of Pinterest
When you think social media marketing, you usually assume it is in reference to Facebook and LinkedIn. However, there are other platforms that serve as effective platforms for digital advertising. Pinterest is one we have been getting some great results from...
Digital marketing into the Shenzhen and the Greater Bay Area
Shenzhen and the Greater Bay Area opportunities, challenges and next steps.There is no secret that China is Australia’s most important trading partner. The Northern Territory is in a prime position to reap the benefits of this dynamic trading partnership due to...
Selling Online Overseas – Austrade insights
Here are the top ten digital marketing keywords you need to know.
01 Organic reachthe number of people who have seen your post through unpaid distribution. The benefit of organic reach is that you can publish posts for free. 02 Engagement ratesis a metric that measures the level of engagement that a piece of created content...
The Rule of 7
There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy. The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers?? Just like face to face,...
Trigger Marketing – Automating actions based on your customers interaction.
“Digital marketing is so time consuming” is a complaint we hear often, and it’s true. However one of the easiest ways to ensure you are getting the best returns for your digital marketing is setting up automations based on triggers. It takes the time out of...
Moving your council website from Unity to Squiz Matrix
Sure, launching a new website mightn’t be as thrilling as boarding a plane to a new home in a foreign land. But just as migrating country requires careful planning – so too does migrating your website. If you are planning a website migration, a well thought out plan...
A private school’s digital strategy – marketing or communications.
Marketing focuses on the "who", communications focuses on the "how".Captovate has built a number of websites for private schools, including the award winning Wilderness School in Adelaide, and our most recent launch of The Essington International School Darwin....