Captovate
Insights
Moving your council website from Unity to Squiz Matrix
Sure, launching a new website mightn’t be as thrilling as boarding a plane to a new home in a foreign land. But just as migrating country requires careful planning – so too does migrating your website. If you are planning a website migration, a well thought out plan...
A private school’s digital strategy – marketing or communications.
Marketing focuses on the "who", communications focuses on the "how".Captovate has built a number of websites for private schools, including the award winning Wilderness School in Adelaide, and our most recent launch of The Essington International School Darwin....
SA councils commence website migration to Squiz Matrix
The Local Government Association of South Australia (LGA) has selected Australian software company Squiz as the preferred supplier for a new local government content management system (CMS). Squiz Matrix CMS is replacing the existing Unity CMS implementation. Squiz...
Should you Pay for LinkedIn?
What are the Benefits of Paid Accounts? Here is our summary of the different pricing models for LinkedIn, to help you make your decision on whether it is worth paying for. This information is true and correct as per the LinkedIn website in October 2018 Free Premium...
Not having a privacy policy can affect your google ranking
Introducing Google TrustRank, in 2018 your website is no longer ranked based solely on keywords but rather on the relevance of your website to the user. Google uses different components of your website in their algorithm and generates a ranking accordingly. Part of...
How to resize the image on your linked post
How to resize the image on your linked social media post? There is nothing more frustrating than creating a post and trying to link it to a website, only to find that the image it dynamically pulls across isn't optimised for social sharing. Here is an...
Clearing your cache
The importance of clearing your cookies - saving money! I recently saved $130 on an airline ticket, just by clearing the cache. What’s a cache?...I hear you ask. It’s not a funky new type of suitcase or travel bag. It’s all to do with what’s stored in...
How to use jokes and memes effectively on social media
Have you ever been in an awkward social situation like a party, or a training session where you don’t know anyone, and nobody is really talking to each other and everybody is unsure of what is going on? I think we can probably all relate. A hashtag “LifeHack”...
Why is retargeting marketing important?
First things first, what is retargeting marketing? We’re likely all to have seen it, we just might not know it by name. Retargeting is the process of tagging people who visit your website by placing a special code, or cookie, on their browser to follow...
Email marketing
Why is email marketing important? You’ve launched a brand new website with all the bells and whistles, you’ve got your blogs off to a flying start, and you’ve interviewed your customers for some A grade case studies. Job done, right? Unfortunately, not quite....