Captovate

Our blog

18 Feb, 2024
In the dynamic landscape of the Northern Territory's transient workforce, change is a part of the game. If you're taking on a new role that involves website management, we're keen to connect with you to help you understand how we can support you.
By Karen Hawkes 28 Jan, 2024
With many of us thinking about what the year ahead might look like, it’s timely to look at the trends driving 2024.
Build verse web
By Emeline Laurent 10 Nov, 2023
Creating a website can be an exciting endeavour, much like building your own house. Just like home construction, the process requires thoughtful consideration and strategic planning to avoid pitfalls.
By Karen Hawkes 29 Sep, 2023
Starting a web project is an exciting endeavour, but it can also be overwhelming if you don't have a clear plan in place.  To ensure your web project gets off to a great start, there are five essential elements to set you on the path to success.
Hosting and Support
By Karen Hawkes 29 Jun, 2023
Website hosting provides the space for your website to exist, domain registration gives you a unique online address, and ongoing support ensures your website is well-maintained and up-to-date. Just as you invest in your physical house to keep it presentable and functional, investing in website support helps you provide a positive user experience and keep your online presence thriving.
14 Jun, 2023
From July 1, Universal Analytics will stop processing. This means you will need to upgrade to GA4 to keep all of your data. Google Analytics 4 (GA4) is the newest version of Google's analytics platform, designed to provide deeper insights and enhance tracking capabilities. In this blog post, we'll walk you through how to upgrade to GA4, and also how to keep your historical analytics data. How to upgrade to GA4 Login to Google Analytics Go to GA4 Setup Assistant Click Open connected property Click Go to your GA property Select Data Streams on the left hand panel Select your stream Select View tag instructions and follow the steps to install the tag manually Now go back to Setup Assistant and complete the checklist to finalise your upgrade to GA4 How to save your historical data You will also need to make sure you download any historical data you want to keep. Go to your Universal Analytics Select the report you want to download. Note that you will need to download these individually, so under Audience you would need to download Overview, Active Users, Audiences etc separately. Set your date range Click Export and select your preferred file type
02 Jun, 2023
Social media is a powerful tool for businesses to connect with their audience, increase brand awareness, and drive traffic to their website. But in order to see success, it's important to avoid common mistakes that can hurt your organic reach and engagement. Here are the top 5 organic social media mistakes to avoid: 1. Not having a clear social media strategy Posting without a strategy is like driving without a destination. You might reach somewhere, but it's unlikely to be where you want to be. A social media strategy should start with defining your goals. What do you want to achieve with your social media? Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Once you've identified your goals, you can then determine who your target audience is and what type of content will resonate with them. Always remember it's important to have a mix of content, so you don't oversaturate your audience with the same type of posts. 2. Focusing on quantity over quality Posting frequently is important, but not at the cost of quality. Posting low-quality content can lead to your audience disengaging if they feel like you are bombarding them with content they aren't interested in. Instead, focus on creating high-quality content that provides value to your audience. 3. Ignoring engagement and feedback Social media is all about engagement, so it's important to listen and respond to your audience. Ignoring comments or feedback can result in a loss of trust and decreased engagement. 4. Posting at the wrong time Posting at the wrong time can result in your content being missed by your target audience. Make sure to research the best times to post on each social media platform to maximise your reach and engagement. We also recommend taking a look at your stats to see if there are particular days or times of the day that your audience engages with you. 5. Not analysing your data Analysing your social media metrics is essential to understanding what's working and what's not. Without this data, you won't be able to adjust your strategy and improve your social media performance. Use analytics to identify your best-performing content, optimal posting times, and audience demographics. For example, perhaps you always thought that your core audience is women ages 25-35, but your stats show that 35-45 year olds are actually more engaged. This means you can adapt your content strategy to better serve that audience demographic. 6. Not adapting to algorithm changes Social media algorithms are constantly changing, and these changes can have a significant impact on how content is distributed and seen by audiences. Not adapting to this can have a detrimental impact on your social media efforts, so stay up to date and adapt your strategy as needed. For example, the algorithm currently favours reels and video content over static content, so try and incorporate these where possible.
By Claudia Lee 15 May, 2023
What is web accessibility and why is it important? Web accessibility is the practice of designing and developing websites in a way that makes them usable to people with disabilities. Accessibility is a critical factor in ensuring that everyone can use and benefit from the internet, including accessing information, using online services and participating in social and economic activities. It is estimated that over one billion people worldwide have some form of disability, and many of them rely on assistive technologies to navigate and interact with websites. Unfortunately, many websites are still not accessible, despite the significant progress that has been made in recent years. There are a variety of ways you can improve your websites accessible, which can include: Providing keyboard navigation: People with mobility impairments may not be able to use a mouse or other pointing device, so providing keyboard navigation options can help them navigate a website more easily. Ensuring sufficient colour contrast: People with visual impairments or colour blindness may have difficulty reading content with low colour contrast. Ensuring sufficient colour contrast between text and background can help improve readability. Using appropriate heading structures: Clear heading structures help people with cognitive disabilities or screen readers understand the content on a page more easily. Web accessibility is a legal requirement in many countries such as Australia, but it also helps to promote inclusivity and diversity, and is a critical factor in creating an accessible and equitable digital world. How to make your website accessible One of the tools that can help improve the accessibility of your website is the Userway Accessibility Widget. This widget helps you to put users first regardless of their abilities, and ensures your website is compliant with the Web Content Accessibility Guidelines (WCAG). This widget is designed to provide users with a range of accessibility options to make it easier for them to access and navigate websites. For example, users with visual impairments can use the widget to adjust the font size, contrast, and colour scheme of the website. This can make it easier for them to read the content and navigate the site. Users with hearing impairments can also use the widget to enable closed captions for videos or adjust the volume of audio content. The Userway Accessibility Widget also includes features that can help users with mobility impairments. For example, users can use the widget to enable keyboard navigation or to skip directly to the main content of the website. This can be particularly helpful for users who have difficulty using a mouse or other pointing device. Another benefit of the Userway Accessibility Widget is that it is designed to be customisable. You can choose which accessibility options to include in the widget and can customise the look and feel of the widget to match your website's design. This means that the widget can be seamlessly integrated into any website without disrupting the site's aesthetic.
By Claudia Lee 24 Feb, 2023
Stock imagery tips and tricks
21 Feb, 2023
Drupal 7 is now approaching its end of life, set for November 2023. This means if your website has been built in Drupal 7, your software will no longer be supported.  So what should you do next? Technology is always evolving and changing, but the core goals of your website remain the same. Your website should: Be easy for you to update Secure Tell your organisation's story Be found on Google 1. Get in touch with us to d iscuss your options for upgrading The first thing to do is to contact us to discuss the upgrade. We'll organise a time to sit down with you to discuss your website in more depth. Software We'll take a look at your website together to determine the best solution for upgrading. We also have new options for organisations like yours - if your website doesn't have complex functionality features, we may look at moving your website out of Drupal and into our agency web builder. This is a more cost effective solution, and the software is made for non technical editors, giving you more flexibility and freedom. Information architecture and content Together we can review the information architecture of your site - this includes the pages and structure of information. Are there things that should be added, removed or reshuffled? This is also a good opportunity to consider the visual look and feel - is it time for a visual refresh of your site? This might include organising a photoshoot to get new imagery. We can also reflect on why people come to your website. Do they want to make a purchase, perform an action, or simply browse content? By keeping your audience's intent in mind, you can tailor your website design to better meet their needs. Let's discuss your target audience's goals, and then we can assist with creating content that will engage them. Your ideas for your website If you have future plans for your new website, we can help you workshop them to determine the best process for implementation. 2. Government grants You may also be eligible for an NT Government grant to upgrade your website. We'll tell you about your options and the process of making an application. 3. We'll design and build your new website Once we settle on a solution for upgrading, we'll start designing and building your new website. There will be opportunities for feedback along the way, and before we go live we'll also train you up on how to edit the website - but don't worry, our team will always be here to give you extra support on website editing when you need it.
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