Captovate
Insights
Promote your Territory Tourism Voucher
Round 4 of Territory Tourism Vouchers will be released on Monday 4 October at 8pm with round 5 to start early next year. As we move into the wet season, there’s never been a better time to promote your business to Territorians. While your packages and...
Using digital to cut through the noise
In recent years, the importance of digital marketing has become undeniably clear. For a business to survive and thrive in the modern world, adapting to digital is essential. No matter the size of your business, industry or what your unique goals might be,...
The Digital Evolution of Humpty Doo Barramundi
Businesses are always changing and steering in different directions. As a business owner, how do you keep up with that in the digital world? And not only keep up, but take a hold of digital and thrive. The story of Humpty Doo Barra is one of adapting to digital...
Why You Should Make Google Analytics Your Best Friend in Business
Google Analytics (GA) is a powerful tool that you can use to track, monitor and ultimately improve your business. Imagine you've just launched a website for your business. It looks great and you're happy with the final design of the site and the content...
How to get noticed with search ads
What is Search Engine Marketing (SEM)? SEM is a simple and effective way to transform your business - if done right. Basically, you have the chance of getting your ad in the prime spot at the top of the page for highly relevant audiences to see. Sounds good,...
Affordable Plumbing and the Digital Solutions Grant
What was the goal? Affordable Plumbing approached us to design them a website that showcased what they do in a modern and easy to navigate way. They had the help of the NT Government’s digital solutions grant to do this. The digital solutions grant is a part of...
Two Birds, One Captovate Shaped Stone
No matter the question, improving your digital presence on a single platform is never the answer. Saffrron have made some big changes with us over the last few months. They’ve jumped on board with Deliverish, our local online ordering platform, and we’ve also...
Giving Rise PC a New Digital Perspective
The Story of Rise PC Steve and Anna have lived in Darwin for over 12 years. Like many, they came up here for 3 months, fell in love with our renowned tropical lifestyle and never left. Thinking outside the box is a pivotal part of being innovative in business....
Jazz Walia takes on Palmerston
Jazz Walia has taken hold of Palmerston's food scene with Fresh Point Co. and Palates of India. Fresh Point Co. is one of the areas most thriving cafe eateries while Palates of India serves authentic and delectable Indian cuisine. Both restaurants are in...
Jason Hanna’s Success Story
Introducing Jason... Jason Hanna is one of our innovative business people. He owns a number restaurants across Darwin and Palmerston, working hard to make sure they’re all serving delicious food and quality service. Jason undeniably leads a busy...
How NT Government Grants have helped The Rugby Shop
At Captovate, we know that adapting to the changing economic environment is hugely important. And getting your business online is one of the best ways to do that. We’ve helped The Rugby Shop adapt to the digital world with the launch of a revitalised website. ...
Deliverish: Helping the Darwin Hospitality Community
What's the problem? Restaurants everywhere are fighting to stay afloat. Big corporations like UberEats are charging up to 35% commission when in the middle of a global pandemic, restaurants are already struggling. This is the reality for many Darwin business...
Why Google My Business Should be Important to You
Did you know that businesses that show up on Google’s local 3-pack listing receive a 700% boost in clicks over businesses that don’t? One way to dramatically increase your chances of being a part of that exclusive 3-pack is to have an optimised Google My...
Is your website visitation down this month?
Should you Pay for LinkedIn?
What are the Benefits of Paid Accounts? Here is our summary of the different pricing models for LinkedIn, to help you make your decision on whether it is worth paying for. This information is true and correct s per the LinkedIn website in October 2019 Premium...
Visually influence your customers with the power of Pinterest
When you think social media marketing, you usually assume it is in reference to Facebook and LinkedIn. However, there are other platforms that serve as effective platforms for digital advertising. Pinterest is one we have been getting some great results from...
Digital marketing into the Shenzhen and the Greater Bay Area
Shenzhen and the Greater Bay Area opportunities, challenges and next steps.There is no secret that China is Australia’s most important trading partner. The Northern Territory is in a prime position to reap the benefits of this dynamic trading partnership due to...
Selling Online Overseas – Austrade insights
Here are the top ten digital marketing keywords you need to know.
01 Organic reachthe number of people who have seen your post through unpaid distribution. The benefit of organic reach is that you can publish posts for free. 02Â Engagement ratesis a metric that measures the level of engagement that a piece of created content...
The Rule of 7
There is a rule in marketing that a person needs to be exposed to your business at least 7 times before they buy. The mistake people make in digital marketing is they make a Facebook post and wait.. What! Where are the customers?? Just like face to face,...
Trigger Marketing – Automating actions based on your customers interaction.
“Digital marketing is so time consuming” is a complaint we hear often, and it’s true. However one of the easiest ways to ensure you are getting the best returns for your digital marketing is setting up automations based on triggers. It takes the time out of...
Moving your council website from Unity to Squiz Matrix
Sure, launching a new website mightn’t be as thrilling as boarding a plane to a new home in a foreign land. But just as migrating country requires careful planning – so too does migrating your website. If you are planning a website migration, a well thought out plan...
A private school’s digital strategy – marketing or communications.
Marketing focuses on the "who", communications focuses on the "how".Captovate has built a number of websites for private schools, including the award winning Wilderness School in Adelaide, and our most recent launch of The Essington International School Darwin....
SA councils commence website migration to Squiz Matrix
The Local Government Association of South Australia (LGA) has selected Australian software company Squiz as the preferred supplier for a new local government content management system (CMS). Squiz Matrix CMS is replacing the existing Unity CMS implementation. Squiz...
Not having a privacy policy can affect your google ranking
Introducing Google TrustRank, in 2018 your website is no longer ranked based solely on keywords but rather on the relevance of your website to the user. Google uses different components of your website in their algorithm and generates a ranking accordingly. Part of...
How to resize the image on your linked post
How to resize the image on your linked social media post? There is nothing more frustrating than creating a post and trying to link it to a website, only to find that the image it dynamically pulls across isn't optimised for social sharing. Here is an...
Clearing your cache
The importance of clearing your cookies - saving money! I recently saved $130 on an airline ticket, just by clearing the cache. What’s a cache?...I hear you ask. It’s not a funky new type of suitcase or travel bag. It’s all to do with what’s stored in...
How to use jokes and memes effectively on social media
Have you ever been in an awkward social situation like a party, or a training session where you don’t know anyone, and nobody is really talking to each other and everybody is unsure of what is going on? I think we can probably all relate. A hashtag “LifeHack”...
Why is retargeting marketing important?
First things first, what is retargeting marketing? We’re likely all to have seen it, we just might not know it by name. Retargeting is the process of tagging people who visit your website by placing a special code, or cookie, on their browser to follow...
Email marketing
Why is email marketing important? You’ve launched a brand new website with all the bells and whistles, you’ve got your blogs off to a flying start, and you’ve interviewed your customers for some A grade case studies. Job done, right? Unfortunately, not quite....
Content marketing
Why is content marketing important? In our complex, digital and data driven world, what skills do you think are most valuable in the workplace? Maths, science, technology and engineering are definitely all up there. But what about the art of storytelling?...
Targeting social media posts
Hidden feature in Facebook that is essential for targeting your posts. There is one little known feature in Facebook that helps publishers target their unpaid content to their select audience. This feature needs to be activated within settings and is often...
Up and away at Darwin Airport
Darwin International Airport is now one of the Territory's best examples of mobile web design. We’re delighted that Darwin International Airport’s new website is now live. Captovate and Darwin International Airport (DIA) have worked together for a number of...