An integrated campaign to promote jobs in the Territory
Captovate has an ongoing marketing consultation relationship with the Industry Skills Advisory Council (ISACNT). 2017 was their first year of business, merging together 15 individual advisory councils into one large organisation. ISACNT needed support in building a brand, as well as communicating the outcomes of the many and varied micro projects relevant to over 100 different industries. We have since developed a number of targeted campaign materials, as well as ad hoc collateral for specific audiences and outcomes.
During one of our regular digital marketing catch-ups the client discussed an upcoming project regarding promoting jobs in the Northern Territory. The client had TV advertising in mind, and was looking to produce short videos exploring the value of working within industries like childcare, aged care and mental health.
We pitched a digital strategic approach. Which included developing a campaign website jobsinthent.com.au, sponsored promotions via their LinkedIn networks, YouTube marketing and targeted enewsletter marketing. The campaign has also influenced the organisation’s website www.isacnt.org.au. Resulting in the referral site and targeted keywords improving their search engine optimisation ranking around the broad search terms such as jobs in the NT.
Each industry featured its own web page, and feature video on YouTube. This helps with the promotion of the campaign, but also the industries themselves. Which is the core aim of the project.
The campaign connected the audience to the characters and their stories, and took them on a pathway to discovering what training was available to them and links to possible job opportunities.