Case Studies

Activate Darwin – Showing the vibrancy of our city

Client

Activate Darwin

Services
Content Marketing
Web Design and Development

The focus of the Activate Darwin website is on showcasing Darwin as vibrant and enticing through features that tell people where to eat and drink, what to do and see and where to stay. 

HOW WE DID IT

The site is integrated with NT Tourism’s data warehouse. This sees tourism and hospitality venues business owners update their profile information. This saves NT Government resources in having to keep the information up to date and gives business owners the freedom to make changes as they need. 

To build the content on the back-end of the site, we’ve used the content management system Drupal. The sophisticated CMS allows for complex integrations with the Australian Tourism Data Warehouse and its metadata structures allows for complex filtering and customised displays like the map feature.

WHAT DOES THE WEBSITE INCLUDE?

You can explore recent city projects that aim to revitalise our CBD, such as the Darwin City Deal and Creating a Cooler City. Making Darwin more appealing is what Activate Darwin is about, and these projects are helping to do that.

One of our favourite features on the website is the easy to use map integration in the Eat, Drink, Shop section. This is designed to give users a visual way of exploring what Darwin has to offer with filters to help narrow down what they’re looking for.

Captovate have also shared some valuable local knowledge with a Local Favourites section, giving users insider tips on where to go and exactly why they should go there.

Activate Darwin have worked closely with businesses and the community to create a website that not only promotes business and events, but reflects our much loved tropical lifestyle.

It’s a Northern Territory Government initiative that’s aimed at both Darwin locals, their visitors and any newcomers to town.

Darwin is a lively, connected and diverse city. We’ve been thrilled to play a part in creating Activate Darwin and showing people exactly why our town is the perfect place to live, visit and work.

Karen Hawkes, Director, Captovate

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