Case Studies

A website designed around user experience – literally!

Client

Nitmiluk Tours

Services
Growth Partnering
Digital Campaigns
Online Advertising
Social Media
Email Marketing
Web Design and Development

The Nitmiluk Tours website is cleverly designed to let the user choose their own adventure.

Nitmiluk Gorge is one of the most iconic tourism destinations in the Northern Territory. Nitmiluk Tours and Captovate have a highly productive ongoing digital partnership and recently Captovate worked with Nitmiluk Tours to redesign their website.

THE BRIEF

Create an interactive website that is focussed solely on the customer experience whilst conveying the vision of Nitmiluk Tours to create authentic and unforgettable holiday experiences. Engage with the website visitor and enhance their navigation experience on the website so that it is seamless from beginning to end.

THE RESULT

Captovate created a website with backend tags that identifies the experience type. Visitors to the website can indicate if they are travelling as a family, couple, single or with friends, combining this selection with the type of experience they are looking for. Visitors can choose from a list that includes: fun, adventure, relaxation, luxury, budget and cultural experiences. The result is an image rich selection of tour offerings including gorge and cultural experiences as well as accommodation options – linking the website visitor through to a detailed description of the offering with a booking functionality. 

The website is rounded-off with instagrammable imagery that helps to convey the importance of the cultural significance of Nitmiluk Gorge as well as the experience itself. This is complemented by genuine Trip Advisor reviews which are embedded into each individual tour listing. The booking feature is a significant change that ensures the website visitor can complete their experience in one visit.

As Captovate also runs Nitmiluk’s digital marketing, the site is optimised for social interactions.

 

Immerse yourself in the secrets of the Jawoyn culture through the experience based Nitmiluk Tours website.

With conversions set up across all digital platforms, this allows us to understand the ROI on each and every campaign we run.

Ramon Vincent, Digital Strategist, Captovate

9.256

posts using the hashtag
#nitmiluk

%

of site visits are outside of Australia

%

of their site visits are from mobile

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