A sales focused website for Darwin’s biggest festival

Rethemed, refreshed website with improved conversion features successfully generated thousands more ticket sales year on year.

The Client

Darwin Festival – 18 days of entertainment featuring local, national and international performances. It’s an annual event of music, dance, art and theatre celebrated in Darwin’s perfect dry season tropical weather.

The brief

To create a seamless website experience and fully integrated online sales. To retheme and refresh the website and improve conversions.

our response

Having worked with Darwin Festival since 2014, Captovate hit the ground running on site improvements.

• The website was rethemed to match the 2018 Darwin Festival branding. This included colours, fonts and iconography.
• The home page was refreshed to feature key acts, more events and a more prominent search bar. Users can search by genre, date, venue or keyword.
• Google Analytics provided data on how customers used the 2017 site.

  
  Using this insight, Captovate created the following features to improve conversions:

• Designed a clearer ‘cart’ page to encourage users to checkout
• A pop-up display after every ‘add to cart’, prompting the user to either checkout or continue shopping
• A ‘badges’ function was created to allow the Darwin Festival team to assign a badge saying ‘selling fast’ or ‘one night left’ to select events.