Case Studies

A highly successful digital marketing partnership

Client

Nitmiluk Tours

Services
Growth Partnering
Digital Campaigns
Online Advertising
Social Media
Email Marketing
Web Design and Development
An active strategy to cross-promote product offerings leading to more conversions.
The partnership

Nitmiluk Gorge is one of the most iconic tourism destinations in the Northern Territory. Nitmiluk Tours and Captovate have a highly productive ongoing digital partnership. Captovate provides high level input from the packaging and cross-promotion of products to the development of digital marketing and social media strategies. Captovate also carries through with the implementation of these strategies, through various digital advertising campaigns.

On a monthly basis, our work includes:

  • Targeted ads and remarketing display ads
  • Social media ads targeted to specific demographics
  • Search ads to target highly qualified traffic
  • Email marketing campaigns
  • Campaign landing pages
  • Website banner pop-ups
  • Print design

We have also developed a messenger bot designed to become the first line of customer service for people enquiring about Nitmiluk Tours. Via pre-programmed answers and inbuilt AI, the bot will be able to respond to key questions in Messenger and on the Nitmiluk Tours website.

What is a digital campaign without data?
Captovate provides monthly reporting and analysis on the campaigns, which include: website analytics overviews, booking conversions and conversion rates from the website as well as digital advertising click and conversion rates.  The analysis of this data helps refine creative and content strategies as well as the targeting of specific audience segments.
 

We provide analytics on campaigns which helps to refine content strategy. 

A multi-faceted digital strategy is the driver.

HTML5 Banner – Half Page

EDM

PopUp

Cover Facebook

 

With conversions set up across all digital platforms, this allows us to understand the ROI on each and every campaign we run.

Ramon Vincent, Digital Strategist, Captovate

%

increase in web traffic

%

search ad conversion rate

%

click rate on eDM’s

Let's work together

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