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AANT
> WEBSITE
> STRATEGY
> MOBILE APP
> GooGLE ADS
> SOCIAL MEDIA ADS
Shifting business to being digitally focused
Overview
AANT first came to us in 2017 to redevelop their website. At the time they had a limited digital presence and a lack of understanding about how digital could help grow their business. With a small in-house team they were keen to work with a company who could provide the full suite of services. We launched AANT’s first website in 2017, and there have been various iterations as the business evolved.
Marketing arm of AANT
Captovate is the marketing arm of AANT, providing strategic direction around marketing, creative design, print design, website maintenance, email marketing, social media and Google advertising.
Brand refresh and website redevelopment in 2024
We started this process by evaluating industry standards and benchmarking AANT peers and competitors. From there, we collaborated with AANT in an Information Architecture workshop to define the site map. We also facilitated user testing and focus groups, gathering feedback which refined the site's functionality and user experience. This allowed us to create the site's wireframes, and move onto design and development.
The AANT website features a range of sophisticated functionalities, including:
- Member Portal: An exclusive section accessible only to members, offering content, deals, and services, secured behind login credentials.
- Car Batteries: This feature allows users to input vehicle specifications to learn what battery they need, and then provides a pathway to find stockists.
- Approved Repairers and Inspectors:
Through this function, users can search their location to find an approved repairer or inspector. Users can also select their repair category, such as crash, mechanical or specialist.
App development
In 2022, Captovate launched the myAANT App which gives members access to exclusive benefits including fuel discounts and rewards. The app is also connected to AANT's digital marketing platform to attract new customers.
Digital advertising
Our marketing efforts have been concentrated into the digital domain with the aim of building awareness of AANT’s new offerings, specifically multiple insurance products and member benefits. This includes Google Search and Display ads, Facebook and Instagram Ads and organic social media content.
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