A digital partnership with a clear acquisition strategy
Automotive Association of the NT (AANT)
Our information architects also took an unorthodox approach to navigation, which challenged the client’s comfort zone, in not collectively categorising all products under the one generic heading called Insurance. The client trusted our rationale that users don’t look to purchase home insurance at the same time as travel insurance. Instead the global navigation features high level product categories, such as Travel, Home & Contents, and Motoring. This meant, for example, that users looking to travel could access all of their travel offerings such as Insurance, travel products like luggage and international drivers licences, in one place. This approach is more centric to the way a user would engage with the site, rather than presenting the information in the way the business sees itself.
A targeted digital advertising strategy, to build product awareness and convert to sales.
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It is a pleasure to have such a close working relationship with a client, where they trust our expertise and we understand their business. It means we all work together with a common goal.
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