Web audiences are unique in the way they consume information, so your content (the words and messages on your website) needs to be custom-written for them.
Our web communications specialists know how to ensure your content is tailored to a web audience - catchy, concise and action-driven. We are also skilled in optimising your content for search engines - that is getting you to the top of the list on searches like Google so that your customers and thousands of potential customers can find you.
Figuring out your web content can end up being a real challenge for many of our clients. Captovate is flexible (as always) in offering solutions to get your web or marketing copy ready to go.
If you just don't know where to start or are really not good with words, Captovate can work through the whole process of planning and writing your content for you.
We'll sit with you and pick your brains until we know everything there is to know about you (well, almost), and we'll use this to write some gorgeous copy that's fit for its purpose and its audience.
If you've got some existing website copy or other marketing material that's probably almost what you're after, we can take a look, restructure and repurpose it so it fits perfectly in your new site and works perfectly for web audiences. Perfect!
So you've written your website content, or you're lifting it straight from your old site, and you're pretty sure it's awesome already. We're happy just to cast an extra eye over it for any typos or inconsistencies (the fancy word is copy editing), and we'll also let you know if we think it could be improved for Search Engine Optimisation.