Your web strategy is the sum of all your activities online, beginning with the design and functionality of your website, through to how you generate business and interact with customers online. Your web strategy will also help you spell out exactly how you need to monitor and manage your online presence to keep ahead of the game.
A good web strategy (one developed by Captovate for example) will help you to define where you are and where you want to be, and identify the steps needed to get there. It should look at all elements of your web presence, including:
* Your website
* Search Engine Optimisation
* Online marketing and social media
* Email communications and customer relationship management
* Offline supporting efforts
Of course you might just be looking to get some focus in one or two of these areas to strengthen the good thing you've already got going.
At Captovate, everything we do is kind of about web strategy, and this is just one handy way to formalise the approach, which can be a great way to launch or relaunch your business or brand online in a really focussed and effective way.
You should know however, that we're always applying web strategy no matter what kind of work we're doing with you, down to the smallest logo development or functionality tweak. We're all about making sure all of your online marketing and communications messages are working together and working for you by looking at the big picture - you just can't escape it!
Whether you're looking for a full scale strategy development that lays out a roadmap of exactly what you need to do to create a successful web presence, as well as what you need to keep doing in the future to maintain it; or you just want to have a casual chat about your approach so you can think strategically as you develop; or anything in between - Captovate can help.