Through a process of testing and analysis, Captovate can help you discover how well your site is doing in achieving its purpose and how it currently stacks up against all the elements of a good web strategy.
For all websites we develop, large and small, Captovate goes through some level of website analysis process. From small scale reviews of similar sites in new website developments, to extensive, formally documented analyses for large website redevelopments.
Whatever the scale, there are a number of core elements that we address in website analysis to plan or evaluate and make recommendations. These might include:
Consultation with internal stakeholders and external potential users helps us to build a picture of who the site is for and what it is supposed to do. This information sets benchmarks against which to evaluate the site.
When evaluating a website, the step that underpins many others is actually walking through and navigating around the site as a user would. This incorporates attempting to complete a variety of predefined tasks, as well as generally browsing.
Architecture and usability testing are closely related to the site walkthrough, as this is where many issues will be uncovered. We look at the language used in labels, the hierarchy of content and the usability of the site layout. We also investigate accessibility of sites including multi-browser access and conformity to WCAG 2.0 AA standards.
The content review element of analysis is more focussed on the actual content presented to the user. We assess content relevancy, usefulness, accuracy, currency, and whether there are any errors.
Benchmarking or evaluating against other sites is an important step. It allows us to determine what other sites with the same function or in the same industry are doing to find out what’s working and what’s not. After all, there’s no need to re-invent the wheel in web strategy – just improve it!