Your web strategy is the sum of all your activities online, beginning with the design and functionality of your website, through to how you generate business and interact with customers online.
Your web strategy will also help you spell out exactly how you need to monitor and manage your online presence to keep ahead of the game.
If you already have a website and are thinking of updating it, or even replacing it completely, web analysis will help you assess what's good and what's bad about your current site, and how you can change this into something that’'s truly state of the art.
This includes design, functionality, content, compatibility, SEO, usability, accessibility and plenty more (we're extremely picky!).
Good information architecture is the backbone of all good websites. It is the process of designing how the content and information will be arranged and stored.
Information architecture is how we make sure that people can find what they want, or be guided to what you want them to look at, without having to think too hard about it.
Usability is the term commonly used to describe how 'user friendly' a website is, in other words how easy it is for a person to find what they are looking for or perform a task.
While it may sound a little academic, usability is undoubtably one of the most crucial elements of web design and development. The fact is that if people can't find and do what they want on your website quickly and easily, they're just not gonna stick around!
Captovate can work with you to develop a prototype version of your site, web application or functionality so you can evaluate viability or get a clearer understanding of specifications before you invest more in the full development phase.
Captovate is not just a straightforward web design and development agency. Our work in the web is underpinned by solid skills, knowledge and experience in the broader discipline of marketing and brand development. If you understand the value of driving your communications with a big focus on web, we can help you to define and implement all steps of your communications strategy from logo and brand development up.