Competition is fierce online, and to achieve success you need to monitor exactly what’s going on with your website. How are people getting to your site? What do they click on most? How and why are they leaving? When and where are they completing transactions? This kind of market research is simple to set up using web analytics software.
Monitoring and interpreting your web analytics results will give you powerful insights into what works and what doesn’t.
We implement Google Analytics on all websites we develop, as it is widely recognised as the world’s premier web analytics program. It allows you to track virtually everything about how visitors find your site, how they navigate through it, and how they behave when they are there.
While Google Analytics is a powerful application that can drill deep into the behaviour and origins of your visitors, it's still incredibly simple to use and navigate, which is why we love it so much.
We can customise your user-friendly dashboard style interface to display the information most important to you first, including unique hits, web page views, geographic origins, source links, search engine referrals and priority ranking on pages. To visualise all of your wonderful data in a way that works for you, you can choose between quick, simple visual summaries or detailed statistical reports.
Another awesome feature of Google Analytics is how it helps you with Search Engine Optimisation. You can track the search engine referrals to your website, and analyse what the most popular key word searches were.
Understanding of your successful keywords allows you to focus on these traffic sources, and to review why your less successful keywords are not working (and fix it!).