Search Engine Optimisation
What is SEO and Why do I Need it?
Consumers expect to find information at the touch of a button or the click of a mouse these days. Often, search engines like Google, Yahoo and Bing are the first place they look, so it's easy to imagine the value of a first page search results listing to your business.
Captovate can help you to optimise your website to make it easy for search engines to rank you highly in their results, and we call this process Search Engine Optimisation (or SEO).
SEO Foundations - Keywords, Meta Tags and More
The basis of all SEO is to make sure that your website features the keywords that your potential audience might be searching for, so that search engines know that your site contains just what their searchers are after.
Captovate can work with you to determine the key words that your customers are likely to search for you under, and we’ll strategically place these words in both your website's content and code (using meta tags), in places where search engines will be scanning for them.
Search engines also base their rankings on how popular your site is (judged by how many links and traffic you have coming into your site), because this shows that you are a credible player in whatever industry or locality you're in.
While Captovate doesn't manufacture links and traffic websites for SEO (it's not really fair and can get you penalised if the search engines catch on), we do work closely with you to determine a strategy that will effectively develop your credibility by attracting real links and real traffic to your site.
It's all in the Strategy
At the end of the day, effective Search Engine Optimisation comes down to having a high quality website that will be useful to your audience. If you can achieve this and maintain it, then the search results will come, but it takes some time and strategically placed energy.
Captovate will work with you to develop a strategy that outlines and recommends all the things that need to happen on your website to get it and keep it ranking highly. This might include:
- Keyword analysis and recommendations
- Design and information architecture
- Meta tags and keyword placement
- Robust hosting and security arrangements
- Qualified inbound links
- Content planning and regular updating
- Online marketing to attract traffic
