Online Marketing
There are plenty of techniques to grab a web user's attention and bring them to your website, and these are collectively known as online marketing.
Search Engine Optimisation
Search engines like Google and Bing are constantly scanning your website for key words that tell what your site is about, then they use these words to rank you in their results pages when people search.
Search Engine Optimisation (or SEO) is about making sure you include the right keywords in your site so that your target audience finds you first when they search.
Web Analytics
We install Google Analytics, recognised as the world’s best analytics software, on all sites we build. This means you can track your site’s performance with detailed usage statistics; and we can help you to interpret what this means and get better results over time.
Pay Per Click Advertising
Search Engines can be a critical source of traffic to your website, and paid advertisements like Google Adwords can help to place your messages right in front of the people who are looking for them.
Captovate can help determine what your most profitable search terms to target might be, and we'll create a campaign designed to create maximum impressions for minimum outlay.
Marketing Strategies
Captovate can work with you to develop an online marketing strategy that will draw visitors to your website and complement your offline marketing (we can even help you develop this as well).
This might include anything from strategically placed banner ads to search engine advertising to email and SMS marketing, depending on what works for you and for your target audience.
SMS Marketing
Reach your audience wherever they are on their mobiles with SMS marketing.
Our cool SMS marketing system hyperTXT will make it totally easy for you to send targeted text messages to your people at just the right time. Whether this is to let them know about a special offer, say happy birthday or simply remind your client about their next appointment, hyperTXT will keep you in touch.
