Web strategy: House keeping
Maintaining your web strategy - editorial calendar
A great website is only a great website as long as it is current, so you need to make sure you have a plan for keeping things fresh.
Content Management Systems make this incredibly simple as you can update content whenever you like for no cost at all, and they can auto-archive old stuff. Setting up an editorial calendar for this will ensure that you keep up with regular updates, and can also prepare content in advance for special occasions or events relevant to your business, whether it’s Christmas, your first birthday, or the launch of the new iphone!
Your long term web strategy should spell out everything you need to do to keep your web presence up-to-date on a daily, weekly, monthly and yearly basis. This includes everything from checking and responding to emails, updating content and monitoring where you rate on search engines, to reviewing your functionality needs and renewing your hosting and domain name registration.
Next stepWeb maintenance
The technology behind your site needs to be kept in good working order, and this shouldn’t be something you need to worry about.
Ongoing managed support to ensure that everything runs smoothly behind the scenes is all part of the service when your website is built and hosted by Captovate. We can also assist with updating your content if you’re running short on time to do it yourself.
Next stepTraining
It’s all very well to have the world’s greatest website and all this amazing technology at your fingertips, but you still need to know how to maintain it.
Luckily, ‘user friendly’ is king in the world of content managed websites, and all the tools that Captovate uses and implements for your web strategy are incredibly easy to use once you know how. When we set you up with a content management system, analytics, E-Newsletters or anything else, we’ll sit down with you and make sure you know how to use it (this usually takes less than an hour, they’re that simple), and we’re only a phone call away if you get stuck.
