Case StudyA powerful social campaign for the footy finals
Territory Insurance Office engaged Captovate to promote its community engagement campaign with the NT Football League.
The social campaign was designed to promote specific hashtags, with prizes up for grabs for those who participated.
A key success factor of social campaigns is to ensure participating is easy. We designed the campaign so that people tag posts within their own profiles. We then capture their involvement by scraping the use of the specific hashtag across Facebook, Instagram and Twitter.
Captovate recommended using a social aggregator, which is a software program that pulls together all social content across all social platforms to display it in one central location. Captovate’s web developers then embedded the feed into a customised webpage.
The aggregator software allows content to be moderated, so we can chose what content to publish, which is important when you are running a public campaign.
Project Fast Facts
Some key facts and figures
Trending tags across Australia
People participated in the campaign
The NTFL Women’s team received significantly more engagement during the campaign than the men or junior teams.