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Case StudyA powerful social campaign for the footy finals

TIO

Social Media

Case Study

Territory Insurance Office engaged Captovate to promote its community engagement campaign with the NT Football League.

Captovate has a strong commitment to local capacity development within the Northern Territory. Having a local team is not only much more convenient and efficient, but it also allows us to develop a stronger rapport with our clients and to truly appreciate the unique values of their projects and those of the Northern Territory.
Michael Hawkes, Managing Director, Captovate
The Brief 

The social campaign was designed to promote specific hashtags, with prizes up for grabs for those who participated.

A key success factor of social campaigns is to ensure participating is easy. We designed the campaign so that people tag posts within their own profiles. We then capture their involvement by scraping the use of the specific hashtag across Facebook, Instagram and Twitter.

Captovate recommended using a social aggregator, which is a software program that pulls together all social content across all social platforms to display it in one central location. Captovate’s web developers then embedded the feed into a customised webpage. 

The aggregator software allows content to be moderated, so we can chose what content to publish, which is important when you are running a public campaign.

A powerful, responsive social campaign for the footy finals. View it in different screen sizes.

Project Fast Facts

Some key facts and figures

Top 33

Trending tags across Australia

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Territorians reached

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People participated in the campaign

SOCIAL WOMEN

The NTFL Women’s team received significantly more engagement during the campaign than the men or junior teams.

Case StudyAn engaging website to promote Territory events

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