Chances are you put a lot of TLC into your email marketing campaigns, ensuring that they look and read well - and of course have plenty of interesting content. But what do you know about the best time of day to send your email campaigns?
While every industry can garner different results and it will be a matter of testing the waters for yourself, research has revealed what are statistically considered to be the best days of the week and the best times of the day.
So if you need some guidance, this information should be useful.
Research was conducted by marketing software company Responsys that analysed 1 billion email marketing messages sent by 350 marketers within Australia. The research found out the following:
Besides weekends, these days are:
Research was performed by email marketing company Pure360 to find this out. The results were as follows:
As always, the ideal time for your email campaigns may not be the same as other industries, but you can use this information as a reference point to begin with. The best technicque is to use this data to work out the theoretical best time to send out your campaign. Send out a selection of emails using that criteria until you have enough results to compare against and then change one of the aspects, e.g the time you send it out, but keep the same day, and see if you notice any significant differences.
Continuously analyse the success of your campaigns to find what works for you.
If you have any questions contact us.